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It was midway through the WPPI Convention 2008 and I was in the seminar zone. Clutching my
notebook in one hand, and balancing my laptop and camera in the other, I rushed breathlessly
toward the next presentation. Suddenly, I heard a voice boom, "Hey, hey, that's the chicken
soul girl! Hey, Miz chicken soul, yeah! I'll quote to you later!" Later, the comment made me
think. Undoubtedly the passerby photographer was referring to my annual "Chicken Soup for
the Photographer's Soul" article. This was the eighth year of my traditional wrap-up story
of the WPPI Convention's photographic flavors and trends. Actually, eight years ago, I really
was a "chicken" soul, very afraid of my new photographic profession. I lost the fear when
I attended WPPI for the first time. I found the wonders of professional photographic prints,
practical lessons and amazing inspiration from mentors and friends. Perhaps this article
will cause you to realize the amazing benefits of the teaching, networking and inspiration
that are part of WPPI conventions and that result in a shared experience I named "Chicken Soup
for the Photographer's Soul." The quote that sums up WPPI 2008 comes from Chicken
Soup for the Teacher's Soul by Jack Canfield and Mark Victor Hansen: "Good teachers
help students believe in themselves with a glimpse of what they might become. They go the
extra mile to make learning fun and meaningful, and they inspire students to dream and
broaden their horizons. Teachers have the power to change lives."
This year, top chefs--Skip Cohen, president of WPPI, and Steve Sheanin, CEO/founder--prepared
an extravagant, life-changing menu of ingredients for our soulful soup. They presented us
with "over 100 programs and workshops that address business, workflow, creativity, technology
and everything in-between." They also stirred in networking parties and special events to
prevent the soup from becoming too thick and salty with cognitive content!
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The First Ladies of Photography
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Helen Yancy and Cherie Steinberg-Coté
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Events like the First Ladies of Photography forum caused wonder among hundreds of attendees.
Yes, "W" is for wonder, but it is also for women. The forum included speakers Jane Conner-ziser,
Sandy Puc', Nancy Emmerich, Cherie Steinberg-Coté, Kathleen Hawkins, Jennifer Maring, Winifred
Whitfield, Helen Yancy and Maura Dutra. From Helen we learned to display what makes us special;
she only displays her digital paintings. Jennifer stressed the importance of branding. Jane
Connor-ziser taught us the value of expert digital capture and enhancement. Cherie
Steinberg-Coté and Jennifer Maring reminded us that clients hire us because they like us, and
they often like us because we are community-oriented. Kathleen Hawkins explained how we should
enhance clients' perception of the experience and value of our work. Winifred and Nancy agreed
and enlivened the discussion with humor and dry wit. Because of Kathleen and Jennifer's
comments, I heard several men discussing the colors of their brand packaging immediately after
the program. With the wisdom of experience, the First Ladies taught us how it was more
profitable in the long run to work free for community recognition than to price ourselves
too cheaply. At the end of the evening, emotions were running high as the audience reflected
on the roles of photographers in community service organizations such as Now I Lay Me Down
To Sleep. A brave gentleman, Paul McMillan of Vandeusen Photography in Kansas City, MO,
stepped up to the microphone and informed us that only a few decades ago, none of the
discussions of the evening could have happened. He came from a generation that considered
it inappropriate for men to show emotion. He had been in the photographic business for 30
years, and he stated that women had infused new life, social conscience, communication skills
and emotional balance into an industry that could have become "an old boys club." He then
introduced his legacy, a daughter who has become a photographer. "W" is for wonder, and the
evening could not have ended on a more wonderful note.
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Dennis Orchard and Peter Ellis
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As we regard our motivational chicken soup further, the letter "P" floats to the golden
surface and stands for print. Many attendees spent hours in the sweet semi-darkness listening
to the judges during the annual print competition. Lori Woeler said, "What I learned in two
days worth of listening to print judges David Williams and Denis Orchard was worth the
entire price of the trip!" Denis Orchard himself reported that some of this year's print
quality was dramatically finer than he had seen in several years. He also said with a grin,
"When judges rise and look closely at the print, it is not because we don't know what it is!
We stand in order to look at the fine detail in the printing." (Don't be a chicken soul,
enter your own 8x10 print for the 2008 competition by June 15!)
Curiously, another alphabet letter "P" floats to the buttery top of our chicken soup. No,
it is not for photography, although that is a good guess: "P" is for practicality. It is
not enough for 2008 attendees to simply gather information, go home and spend a year digesting
it. We want immediate feedback and lessons we can accomplish in a sound bite. Mitche Graf
knew this when he explained the secret details behind structuring a proper pricelist.
Instantly, pencils flew and photographers began rewriting their prices on the next break.
That's instant chicken soup for the photographer's soul!
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The Young Guns crew: Top row from left to right--Jose Villa, Jesh de Rox, Catherine
Hall, Skip Cohen (host), Lori Nordstrom, John Solano and DeEtte Sallee. Bottom row from
left to right--David Jay, Gene Higa, Ryan Schembri, Jim Garner, Mike Larson and
JB Sallee.
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The "P" for practicality was also evident in David Jay's comments. Florida photographer
Hazel Gutierrez reported, "He was so experienced with Lightroom tools and he showed us how
to cut back on work time with shortcuts and presets." To that end, no one made better
instant chicken soup for the photographer's soul than the Young Guns. Practicality was
quick-fired by JB and DeEtte Sallee, who exposed unique products such as their "Ravish
Me" album. Lori Nordstrom's live demonstration synthesized the maternity session into
a 12-step recipe. Gene Higa gave us "perceived value" and showed us how to "dance with
the bride" right there on the runway. Through his new style of engagement shooting, Jesh
de Rox gave us a quick lesson in finding our niche. With before-and-after images displayed
on the giant screen, we peered into the dark side of Ryan Schembri. After that, how could
we possibly fear our own dark sides? All of the mini-lessons in this paragraph happened
in two hours! Now, how is that for instant chicken soup for the photographer's soul? The
sharp-shooting Young Guns alone made the trip worthwhile.
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(Left to right) Curt Littlecott, Deborah Lynn Ferro and Rick Ferro
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My special notebook has no pages left because it is crammed with other instant tips from
experts Jane Conner-ziser, Deborah Ferro and Peter Eastway. In the first week after my
return home, I used practical tips from each of these three artists. Likewise, two days
after returning home, I utilized the posing and lighting ideas given to me by America's
Next Top Model photographer Matthew Jordan Smith. (Yes, that little hand mirror is the
best five-dollar piece of equipment in my repertoire!)
In my mind, we all have chicken soup bowls custom-created from individualized materials.
Some of our bowls are stoneware and some are crystal, but they are all roughly heart-shaped
because of our spirit of friendship. First time attendee Darryl Steinback must have tasted
this flavor of unconditional sharing at WPPI '08. He said that regardless "of the amount
of attendees that are traversing from class to class, there is a sense of closeness and
warmth and sharing of ideas--a 'family reunion' you might say!"
Photographer Rachel LaCour Niesen put it another way. She said, "As always, WPPI is
filled with opportunities to connect. Connection can take the form of an 'aha' moment
when you hear a gem of inspirational information from a speaker, or connection can take
the form of a heartfelt conversation during lunch with a mentor or colleague. Every year,
those connections are what I take away with me. They are what push me forward during the
busy wedding season and sustain me until I am back at WPPI again. I'm grateful for an
environment that enables such meaningful connections."
With this kinship in mind, we stir our chicken soup, and another alphabet letter bubbles
to the surface. It is an "I," but it is not the pronoun. Because so many photographers
openly revealed their inspiration this year, I decided that the primary ingredient in
the Chicken Soup of WPPI '08 was inspiration. Matthew Jordan Smith inspired Abby Soliz
of Vasara photography. She shared, "Weeks before WPPI, I lost my mother to a sudden illness
and with that, I thought, [I lost] my ability to dream, hope and be inspired. I almost did
not come to WPPI this year. However, the divine connections I made at WPPI, one of them
being Matthew Jordan Smith--others being Jerry Ghionis, the Sallees, Beth Forrester,
Tom Bagby, Kristen McGill, Clifford Hausner and Todd Antisdel--opened my heart up again.
For that I will always be thankful."
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Catherine Hall at Young Guns
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Tammy Leathem of Chicago, IL, stated, "When I walked into Joe Buissink's workshop, I was
so discouraged and tired that I wanted to quit. But when I walked out I was so inspired that
I was ready to be Joe. Patty Nash was also impressed, "Joe Buissink touched our hearts and
souls with his images, passion and unbelievable dedication." Photographer Sol Tamargo
agreed, "Joe Buissink is from the heart. That is his lesson, so I will shoot from my
heart. He is a true artist, yet he is kind and down to earth." Patty Segovia-Krause was
equally inspired by the similar Zen spirit of Jesh de Rox. She shared, "He was phenomenal.
He made everyone get down to their core being." Steve Guebert found inspiration in the
words of Greg Gibson and Marcus Bell. From Greg, Steve learned, "You should get better
each and every day, and it's okay to fail, but move on and learn from it." Steve also
repeated Marcus Bell's big question: "Are we just photographers or are we more?" For
Marcus, and for Steve, "We are communicating a message as artists and giving a moment in
time to our viewers." Both Chris Nelson and Steve Guebert, as well as others, nominated
Robert Lino for the inspirational Hall of Fame. Steve said, "Robert Lino's classic posing
with attitude was revisited with salsa flavoring! He demonstrated his style as he suggested
we create a scenario for each session and pose what we envision. His main message to us was
to read each pose/image and look at all the little details to help us set ourselves apart
in our business." Inspiration can come from fellow members as well as teachers. First
time attendee Ashley Rae, a model turned photographer, said, "The WPPI photographers have
such passion for what they do, and they are so supportive of others. This is very
refreshing in today's competitive world! I left this convention with a renewed creative
energy and a super positive outlook for the future."
Mandy Karangelen of New Jersey summarized the 2008 Convention in a few perfect words,
"It's all about the inspiration." As you might have noticed, there have only been four
alphabet letters in our 2008 Chicken Soup for the Photographer's Soul. "W" for wonder,
"P" for prints, "P" for practicality and "I" for inspiration: WPPI. The miracle of this
year is that these four alphabet letters fed 11,000 photographers! If you missed it, do
not be a chicken soul next year! Get your 2009 share of Chicken Soup for the Photographer's
Soul on February 14-19th.
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