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When you retire will your business prosper under your children's management? Maybe not.
According to the Boston-based Family Firm Institute, only one of three family businesses
survives transition to the second generation. Business owners commonly make a number of
fatal mistakes when attempting to pass the entrepreneurial torch. Just what are they?
From 12 leading family business consultants, here are the most common errors to avoid:
Mistake #1: Putting Off Succession Planning
"Family business owners have an enormous tendency to avoid the whole issue of succession
planning," says Paul I. Karofsky, executive director of the Northeastern University Center
for Family Business, Dedham, MA. "Lack of sufficient planning is the major contributor to
the failure of family businesses."
Start by determining the desires of both generations. "The senior generation must address
its personal, career and financial plan," says Karofsky. "If the parents are unclear as
to what they want to do with their lives beyond running the business, then they will be
reluctant to plan further."
And don't take anything for granted concerning the desires of the second generation,
adds Karofsky. You may think that your son or daughter wants to run the company, but that
may not be the case. Often the children of a business owner will claim to want control
only to avoid conflict with, or avoid hurting, their parents. The consequences can be
severe: without adequate motivation the second generation can destroy the business.
Mistake #2: Not Involving the Second Generation in Strategic Planning
Your family needs a shared mission statement. What are your values? What are you out
to accomplish? The second generation will feel alienated if they are left out of the
process of answering these questions. Once you develop a shared mission statement, you
can move on to deciding what kind of management is needed to get the business where you
want to go. The process of long-range planning will illuminate certain needs of the
business so that the natural successor--among rival siblings--will become apparent to
everyone. Developing a strategic plan does more than just show how the business will
be around for the long haul. It also indicates what values will carry the field when
family and business decisions conflict.
Mistake #3: Not Easing the Second Generation Into Greater Responsibility
The second generation often starts very young at the office, doing mundane tasks such
as stuffing envelopes or answering the telephone. And although the task level of their
work may increase as years pass, the management expertise required often does not. The
parents often think that the children are learning something by osmosis about the business.
They don't think about what is appropriate development from the standpoint of management
expertise. Consequently, the next generation may think they know the business, but they
only see it from a worker's perspective. They have learned how to run the ship from inside
the hull, without ever turning the wheel.
Solution? Train the second generation in management procedures, not just workplace
mechanics. What do the customers want? What is the banking relationship? How does the
business work with suppliers? What relationships do you want with employees? And just
how does the business make money?
Mistake #4: Solving Damaging Sibling Misunderstandings
Sibling rivalry can lead to business failure. Yet spotting the root causes of such
quarrels can be as difficult as dousing the flames. Families will often even deny a
problem exists.
"It may seem that two adult children have surface conflicts, but their problems have
deep childhood roots," explains Dr. Joyce P. Brockhaus, principal of The Brockhaus Group,
St. Louis, MO. Perhaps an older sister worked hard at the family business but is supplanted
in a management position by a younger brother whom she took care of as a baby. An adopted
child may cause resentments. Or one son may opt out of a family business only to achieve
a higher degree of management skills elsewhere. When he returns to the fold he supplants
a brother who was expecting to take over the business.
The result of all of the above: disruptive resentments. "From a psychological point of
view a lot of emotional energy goes into keeping the water calm when there is great turmoil
underneath," says Brockhaus. "The effort at maintaining peace drains productive energy from
things that need to be done to make the business succeed."
The solution is to deal with these inner resentments, talk them out and keep them from
scuttling the future of the family.
Mistake #5: Not Building a Team of Managers
Very often the personalities of founders don't lend themselves to team management. They've
gotten where they are through the years because they are very individualistic. Today,
though, a changing marketplace demands versatility and a variety of ideas. It requires
a highly functioning management team rather than the old reliance on a single leader.
Failing to adjust to this sea change is dangerous. Many family businesses fail because
the company cannot survive the transition of management styles.
The second generation must be given time and encouragement to develop their own management
styles. "Many successors have a dilemma," says Joe Paul, a family business consultant in
Portland, OR. "They either fall into being a clone of their parents because of all of the
expectations of the people in the system, or else they rebel against being a clone and
focus too much on being different from their parents. Winning a contest over authority
becomes more important than succeeding in business."
The solution is to build management skills and parcel out sections of the business to
second-generation members. Evaluate their work as carefully as you do non-family members.
In what areas do they need to improve prior to taking the reins of the business?
Mistake #6: Not Utilizing Interim Managers When Required
It's often smart to bring in an outsider for a stipulated period of time to professionalize
the management structure. This individual can help the successors develop their personal
and professional plans and groom the potential successors for positions suitable for their
skills. Be careful, though. The interim manager must be given sufficient authority and
must be in a position to hire and fire family members. Parents often try to resolve
family issues through the workplace. They need someone there who makes decisions based
on the best interests of the business. One more thing: An interim manager needs to know
that the position is temporary, until the second generation is ready to take over.
Mistake #7: Not Motivating Non-family Managers
A business can be weakened by ignoring the needs of managers who are not family members.
Unless the family is very big, outsiders will comprise the management team. How do you
keep and reward them? Many times, managers are in their 60s and are very anxious about
the future of the business. The number one rule is to get them involved in the process.
Second, since you are going to develop a son or daughter for the top management position,
develop important roles for the non-family managers. They need to know that even though
they may never be president of the company, they will be rewarded with good positions.
They need both short and long term incentive plans. Examples are stock ownership or
deferred compensation plans.
"Be really clear with employees and with family members that it is a family business and
will be passed to a family member," says Susan Lazar, president of her own consulting firm
in Minneapolis, "so no one comes into the business expecting that a non-family member will
have a chance. It's important for people to know what the possibilities are." With the
benefits of ownership come responsibilities. "Try to have family members understand that
they are under a microscope and non-family members will scrutinize them," advises Lazar.
"Do they come in on time and get extra days off? That sets a bad tone. I've worked with
families where people trumpet their perks around. Be discreet and work hard. Don't try
to slide by."
Mistake #8: Not Installing a Family Council
Emphasizing involvement in the decision-making process is good, but how do you do it?
You need a vehicle for decision-making that goes beyond the seat-of-the-pants style
characteristic of the one-person show. The answer for a growing number of family businesses
is the family council. This is a group of family members responsible for meeting regularly
to discuss the direction of the firm and to handle key questions.
Sounds a lot like a board of directors, right? It's very close, but different. A family
council is better than a board of directors, because it can see decisions from the point
of view of the family, whereas a traditional board might look at the business alone. The
latter approach can be unrealistic, since decisions based only on the bottom line can
alienate family members. Success comes not from denying the family involvement in a
business, but rather from dealing with the resulting problems in a rational manner.
The council deals with questions such as: What requirements will be placed on family
members who want to be active as employees? What education will they be required to have?
What compensation will be given to active and inactive family members?
The board of directors--with a majority of outsiders--must still meet to decide business
issues. The family council is in addition to a board of directors, not a replacement.
And how do you deal with conflicts between these two bodies? There should be family
members on the board and active in the family council. They should serve as emissaries
between the two groups.
Mistake #9: Not Setting Performance Goals for New Management
When the business is finally transferred to the second generation, what will happen
financially? Do the new owners and managers fatten the bottom line? Or do things go
downhill fast, with the business finally dwindling down to nothing? The second possibility
is all too common. The result is a loss of income for those of the senior generation,
who may be counting on continued success of the company for their retirement years.
Consultants suggest putting into place performance goals, or hurdles, which the new
generation must meet once they have taken over the business. Such hurdles can include
profitability, return on investment, sales increases, cash flow or other financial ratios.
If the new management does not meet those goals, the bylaws may call for the company to
revert to the control of the senior generation or to be sold to a third party.
"These hurdles can be excellent tools," notes Aron Pervin, president of Pervin &
Company, a family advisory in Toronto, Canada. "But they are primarily useful as mechanisms
to lay down ground rules. In my experience, if the hurdles are not met, there is never any
retribution." So although Pervin recommends the hurdles be set, he suggests another vehicle
for assuring the financial well being of the seniors: "I advise obtaining enough money
either through debt or equity to put in the parents' account so if the business fails
they will have enough to last until they die. Now the kids don't have to worry that bad
business decisions will devastate their parents."
Mistake #10: Waiting Too Long to Transfer Assets
Transferring all of the assets at one time to the second generation can create an estate
tax burden so great as to threaten the future of the business. Frequently, businesses are
worth a significant amount of money even if the owner doesn't think so. The business caught
in an individual's estate could be subject to a 60 percent tax. How do you raise the money?
Solution: Start early to activate a transition plan for the assets of the business. Get
insight from your accountant on the many vehicles available. They include lifetime giving
plans, limited partnerships, trusts and preferred stock offerings.
Mistake #11: Not Coordinating Ownership Transfer With Management Transfer
In an attempt to placate non-management family members, family businesses often transfer
small units of stock on a regular basis, without conveying responsibility of ownership.
That causes problems years later, when non-management family members want more dividends
distributed. Draining cash from the business can inhibit growth.
Passive family members can cause quite a problem for businesses. A common mistake is to
create a strategic plan for the business from the standpoint of profitability, in a
vacuum divorced from the desires of the passive family members. The result is that some
individuals will feel they were treated unfairly.
To avoid this, plan three areas concurrently: the strategic direction of the business,
the transfer of the estate to family members and the succession of management
responsibilities. It's hard to handle these three areas in a linear way. You can't address
one without addressing the other two. You have to have all three activities going on at
the same time. This can be done by scheduling a series of meetings that rotate around the
three concerns, treating the questions of each one in its turn, then adjusting the answers
to accommodate the decisions reached on the other two.
For example, in the area of estate planning you may decide that you want to distribute
dividends to passive family members. This decision will affect your decision-making in
the strategic planning area: If you must distribute dividends liberally, then you must
cut back on growth in market share, or find some other source of funding to do the same.
Mistake #12: Not Allowing Sufficient Time for a Successful Transition
"Family business transition is a process which takes years and years to undergo," cautions
consultant Brockhaus. "It doesn't just happen overnight. And if you think it can happen
in three months you are mistaken. Some people say it takes 10 years to train everyone
to the level required for business success."
Most people don't bother instead they are excited about running the business and don't
think about succession planning until the second generation is ready to take over. But
you can do better by following the tips in this article to stimulate your planning efforts.
Taking an early initiative will insure that your family business survives and thrives.
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