WPPI - Newsletter

July 2006 • Volume 30 – Number 7

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Member of the Month -
Fred Ferguson

By Caresse Muir

Arizona native Fred Ferguson has had an interest in photography for as long as he can remember. His grandmother bought him his first camera when he was just a youngster, and his love for photography has only grown stronger over the years. Fred took his first photography class at age 13 and soon after was developing film and printing photos in his own darkroom. In high school he was awarded the Art Department Award for his photographic achievements. After high school, Fred attended Northern Arizona University with a major in commercial photography and minor in business. He added more awards to his collection when he was named Outstanding Photography Graduate from the School of Communication, and Outstanding Senior from the university. MORE >>

Studio of the Month -
Rosa Tseng Photography

By Linda L. May

Hong Kong, which means “Fragrant Harbor,” is the largest of a long chain of islands located off the southern coast of China in eastern Asia. It began as a tiny fishing community, probably because of its beautiful natural harbor, and is now a bustling, prosperous economic center. Before the British occupation in 1842, Hong Kong was a safe haven for pirates and opium smugglers, but today legal commerce abounds. It is the perfect location for operating a profitable business. Rosa Tseng realized this vast potential, so she started Rosa Tseng Photography here in 1999. Her insight has proven rewarding because her business and revenues are increasing every year. High-end weddings (about 40 annually) and portraits of families and children (about 80 per year) are her main focus, but she’s experienced in many types of photography. MORE >>

In the Studio & On Screen -
Ten Steps to Avoid a Digital Disaster

By Kathleen Hawkins

My husband and I operate a wedding and portrait photography studio in central Florida. After years of digital capture and thousands of dollars spent implementing procedures to make our backup system safe, redundant and ecure, we were forced to realize that there is no room for complacency or comfort with your system! It only takes one little mistake or hardware error to lose a lot of valuable data. Trust us: If you get comfortable with your system, the inevitable will happen.

Unfortunately, any mistake that causes you to lose data can be costly. In our travels, we have found more and more photographers making the digital plunge. If you are making that transition or already have, consider implementing these 10 steps to protecting your images; they may help you avoid a disaster in your studio. MORE >>

Legal Advisor -
Seven Mistakes That Can Ruin Your Bottom Line

By Fred S. Steingold

You work hard to make your business profitable. Obviously, you don’t want to expose your business to unnecessary risks or jeopardize your personal assets. So let’s review seven mistakes that are all too common. MORE >>

Member News

Scholarship Winner Catherine Hall on the Big Screen
This year’s Hy Sheanin Memorial Scholarship winner, Catherine Hall, recently had the opportunity to photograph the Closing Bell Ceremony for NASDAQ and an executive party for Reuters. Her images were shown on the Times Square Reuters and NASDAQ screens, which are the two largest screens in Times Square. MORE >>

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