Member of the Month
Member of the Month July 2014: Ben Sasso
by Hillary Becker
July 11, 2014 — California-based photographer Ben Sasso is definitely a name you’re likely to hear thrown around a lot this year. He was one of Rangefinder’s 30 Rising Stars of Wedding Photography 2013, and a recent Grand-Prize winner for PDN’s Top Knots contest. Sasso’s ability to foster the photographic community and create a strong brand are attributes any photographer should strive to learn.
His story reminds us that every wedding is an opportunity to grow. After a 12-hour day (plus an extra 3 hours of travel time) on his first wedding, Sasso wound up only making $300 but he learned a lesson that he still carries today: “[Becoming] the type of photographer that I hoped to be had a lot more to do with being a people-person than I had originally thought,” he says. “It meant making sure that people were having a great time in front of my camera and translating that into the final image.”
For Sasso, learning to create images that accurately portray his natural, quirky style was about finding his target couple. “I have spent a lot of time narrowing down my portfolio and solidifying my brand to bring in the type of client that I want.” Sasso discusses in his online self-paced class called Style and Brand the three things that make up any photographic brand: style, communication and design. “[All] three things should work together to bring in the right clients for you,” he asserts.
Interested in learning more from Sasso? Visit his upcoming workshop FOSTER this November in Los Angeles, where he and Katch Silva will cover topics such as editing and workflow, posing and directing, style and brand, getting published and plenty more. Learn more about FOSTER at www.FosterWorkshop.com
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