Member of the Month July 2013: Matthew Kemmetmueller

by Jason Groupp

July 12, 2013 — As I write this I’m smiling thinking about the first time Matthew and I met. It was at WPPI three years ago at a dinner set up by a mutual friend. I was a bit grumpy after a long day, and when Matthew abruptly threw his cash down on the table and said, “we got places to be!” I hit the roof and nearly came to blows with him for being so impatient. Turns out he was just trying to be funny, and really did have an important meeting to attend.



Matthew is one of those guys who commands the room and always has something witty or insightful to add to the conversation. Since that evening we’ve become good friends, and he is one photographer you should get to know.



Growing up in the industry—Matthew’s father started Kemmetmueller Photography in 1972 outside Minneapolis, Minnesota. Since its opening more than 40 years ago, Kemmetmueller Photography has grown to be one of the metro area’s largest studios—they have photographed hundreds of high school seniors, families, babies and weddings, all while managing a high-volume sports business.



In 2010 Matthew took over ownership of the studio from his father and began to focus on diversifying the income for the studio and growing it in new directions. He’s at a point in his career where he is forging his own path and taking the family business to a new level.



This diversification included developing a successful photo booth rental service (www.thelittleblackbooth.com) and an extremely successful sister company specializing in boudoir photography (www.elusiveart.com). With these businesses, his focus was to provide fast turnaround to clients without compromising quality.



In addition, his Elusive Art business is run by a team of female photographers who shoot, edit and sell the work. The growth of this company has allowed Matthew to continue shooting high school seniors and families while maintaining his goal of diversifying his company to its full potential.

Matthew has also focused his attention on gaining exposure through daily deal websites including Groupon, Living Social and The Knot.com, to increase his studio’s profitability and effectiveness. With three successful businesses, Matthew is now actively sharing every step he has taken to perfect his business in his classes about building successful campaigns. Welcome to the club, Matthew!

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